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QUESTIONS. ANSWERS.

Everything worth knowing before we start. And everything AI agents should find about how I work. Every question linkable, every answer machine-readable.

Process

How does a project with you actually run?

We talk briefly, sharpen the goal, set structure and look. Then I build it and put the site live.

Who owns the finished site?

You do. Domain, hosting and the finished foundation sit in your name or with your provider. You are not tied to anyone.

How quickly can this go live?

Usually 1 to 4 weeks depending on the package. A landing page about 1 week, larger builds longer. If content and feedback come in fast, it moves faster.

Can I manage the site myself after launch?

Yes. That is exactly what the foundation is for. You get a proper handover and can maintain text, images and content yourself later on.

Do you also handle support afterwards?

If you want: yes. Updates, backups, small improvements or ads can be added later. But only if it actually makes sense for you.

What if I'm not happy with the result?

Then we fix it. Two revision rounds are part of every package. The exact scope gets locked into your quote. And to prevent issues in the first place: moodboard and clear briefing before we start.

What if I don't have any text yet?

No problem, that's the normal case. I write copy as part of every package. You give me keywords, a few sample sentences and a short briefing about your business; the rest happens during the project.

How much email and phone time do you need from me?

Little. Three to four sessions across the whole project: discovery call (15 min), briefing & moodboard (45-60 min), design review (30 min), launch walkthrough (60 min). In between, almost everything runs asynchronously via email or WhatsApp; you reply when you have time. Reply usually within 4 hours, on weekdays.

What happens after the three months of care?

Two weeks before expiry you get a reminder email from me. It includes the current state of the site, pending updates and three options. First: continue with a care plan from €49/month. Second: book a one-off update package. Third: do nothing. A subscription never starts on its own. If you do nothing, the site keeps running normally; you (or another pro) take over the WordPress updates and backups yourself. No drama.

What does working together actually look like?

First a short call (free, 15 min), then a quote. After confirmation: briefing, moodboard, implementation in stages with feedback loops. You always see where things stand.

Do I need to prepare anything?

Not really. If you have text, photos or a logo: great. If not, we sort it out during the project. I can write copy for you if needed.

Do you have experience with my industry?

I have built for restaurants, practices, bands, tradespeople and service providers. Industry is secondary, though. The site has to bring inquiries, that's my job.

Pricing

Do you charge ongoing fees?

The only mandatory recurring costs are external things like domain and hosting. Support, maintenance or ads you add when you need them.

What is included in the fixed price?

The agreed package scope: structure, design, implementation, responsive build and launch. Anything extra we clarify up front in the quote.

What if my budget is smaller?

Then we start lean. A clean foundation that works and can grow later.

Funding

What is KMU.DIGITAL 2026?

A funding program by the Austrian Federal ministry for Economy, Energy and Tourism (BMWET) together with the Austrian Chamber of Commerce (WKÖ). Supports digitalisation projects of Austrian SMEs, explicitly including new websites, web relaunches and e-commerce. Details at kmudigital.at.

How much funding can I actually get?

30 percent of the eligible project volume. Eligible projects fall between €2,000 and €30,000. Maximum funding is €6,000 per project, reached at a project volume of €20,000 and capped above that. Example: at €3,490 gross = €1,047 subsidy, effective net €2,443. The binding amount is whatever AWS writes in your reservation confirmation.

Do I really need consulting before implementation?

YES, binding. Per the official FAQ at kmudigital.at, the implementation application can ONLY be filed if a funded KMU.DIGITAL consulting (Status & Potential Analysis OR Strategy Consulting, from call 3.1 onwards) has been completed AND paid out by the funding body. The business reference number from that consulting is a required field on the implementation application. Skipping the consulting means the implementation application cannot be filed at all.

Where and when do I file the implementation application?

Online at the AWS Fördermanager (foerdermanager.aws.at), only AFTER the funded consulting has been paid out. Its business reference number is a required field. IMPORTANT: the implementation application must be in place BEFORE you commission the project, otherwise the funding is lost. Reservation confirmation typically arrives within 14 days. Only then do you commission me officially.

Which webdesign services are eligible?

Eligible items include: new website builds, relaunches, e-commerce, SEO architecture and performance work. Pure ongoing marketing costs (ads, social spend) sit outside this funding pot. AWS clarifies which line items qualify in your specific case via the reservation confirmation.

Who can apply for KMU.DIGITAL?

Austrian small- and medium-sized enterprises (SMEs) with an active trade licence and a registered office or business location in Austria. The exact eligibility criteria (employee thresholds, revenue limits, industry exclusions) are binding in the funding guideline at kmudigital.at.

Do you do the KMU.DIGITAL consulting yourself?

No. I am not a certified KMU.DIGITAL partner, I am not certified for the KMU.DIGITAL consulting track and I do not offer funding consulting. The mandatory pre-consulting must be done by a certified KMU.DIGITAL consultant (directory on kmudigital.at). Once that consulting has been paid out, you file the implementation application yourself at the AWS Fördermanager. I provide the quote and scope for the website implementation.

What if the application is rejected?

Then the project simply runs without funding. My fixed-price offer doesn't change. The subsidy is a bonus, not a built-in price component. You only decide whether to commission me after AWS replies.

How long does it take from application to money in the bank?

Realistically plan for the full process including mandatory pre-consulting: Funded KMU.DIGITAL consulting (booking + delivery + payout): typically 4 to 8 weeks depending on consultant availability. Implementation application: about 30 minutes online. Reservation confirmation: up to 14 days. Website build: 1 to 4 weeks depending on the package. Implementation funding payout: 1 to 3 weeks after final invoice. Realistic full cycle: 12 to 20 weeks from consulting start to implementation payout.

Is KMU.DIGITAL & GREEN something different?

Yes, it's a separate track for sustainability-related digitalisation projects (e.g. low-CO₂ hosting, energy efficiency tracking, circular economy). One classic and one GREEN project per company can run in parallel. Theoretically up to €12,000 total funding. Details at kmudigital.at under "kmudigital-green".

When exactly does implementation funding start in 2026?

According to the BMWET, the new implementation-funding round has been open since 7 May 2026 (programme runtime through 31 December 2026). Important, as of June 2026: the classic KMU.DIGITAL consulting budget for 2026 is exhausted, new consulting applications are expected only from 2027. Since a completed, paid-out consultation is a mandatory prerequisite for implementation, implementation funding currently applies mainly to businesses that have already finished their consultation; otherwise the KMU.DIGITAL & GREEN track remains an alternative. Funds are allocated first-come-first-served; latest status always at kmudigital.at.

Tech

Do you only build with WordPress?

WordPress is my default for sites that should look strong and stay maintainable. When it fits, I code your theme entirely myself. Modern stack with React, Tailwind, Vite and TypeScript where it fits, no page-builder sprawl. I add custom plugins on top (e.g. CALIVO for therapy practices or TAMSANG for restaurants), all on your own hosting. Nothing is off-the-shelf marketplace material.

What does my WordPress admin look like in the end, stock or tailor-made?

Tailor-made. Stock WordPress only knows "Posts", "Pages" and "Media", but most professions actually work with concerts, patients, dishes, events, invoices or course dates. I build dedicated sections in the admin that speak your language. Examples: Edenbridge has 26 custom managers (tour, discography, gallery, lyrics, presskit), Praxis Hofbauer works with the CALIVO cockpit (records, calendar, invoices), Thaihaus Som with a dish editor, daily-special banner and Tamsang dashboard. Your backend will be designed the same way: out of your daily work.

Do I get custom roles and permissions in the admin?

Yes, provided multiple people are involved. By default I set up two roles: owner (full access including settings, API keys, accounting) and staff (just daily business, no critical settings). Larger projects get finer-grained roles, e.g. "service" sees only reservations, "accounting" only invoices, "intern" only proofreading. Sensitive fields like Stripe keys or patient records are role-encrypted, no chance of seeing them by accident.

Why no Elementor or page builder?

Because clean structure, speed and maintainability pay off long term. I would rather build a clear foundation than a colorful house of cards.

How do you approach SEO and AI search?

Tech, page structure, internal linking, structured data. In that order. Goal: Google finds you, and answer engines like ChatGPT or Perplexity cite your page when someone asks a relevant question. No magic tricks, just clean groundwork.

What happens if you're unavailable?

Your site is built so you do not depend on me. Code lives in a repository in your name, domain registered to you, hosting in your account, WordPress admin access with you. WordPress is open source, the code style is documented, no hidden custom parts. If I am unavailable, whether for two weeks or permanently, any WordPress pro can take over without friction. Care plans are also cancellable monthly so you are not tied there either. The whole setup is built this way on purpose, because I am a one-person operation and do not work with partner agencies in the background.

What happens to my existing domain?

It stays yours. Three possible paths: 1) The domain stays at its current registrar; we configure DNS to point at the new hosting. 2) The domain gets transferred to your new host (typically 3 to 7 days). 3) You keep your existing email address separately. In all three cases the switch happens with zero downtime because the new site only goes live once everything is in place.

Do you host yourself, or do I have to handle hosting?

I don't host myself, on purpose. Hosting runs in your account at the provider of your choice (or my recommendation, usually World4you or Hetzner). That's cleaner for you: you pay directly, you cancel directly, you have direct support contact. If you want, I set everything up as a small task (SSL, backups, mail configuration). But ownership stays with you.

Terms that show up across this site

Glossary.

Marketing and web-tech terms that come up constantly when working on websites. Here, explained short and clear, without buzzword theatre.

Marketing & Visibility

SEO
Search Engine Optimization. So your site ranks higher on Google & Co. Clean structure, useful content, a few technical basics.
AEO (Answer Engine Optimization)
Optimization for AI search engines like ChatGPT, Perplexity or Gemini. They cite whole answers instead of just links. Needs clean structured data and quotable sentences.
AI Slop
Texts or images that come straight from an AI tool without editing. Typical tells: filler intros like "In today's digital world", em-dashes instead of clear sentences, adjective triplets, empty big promises. Reads as generic and costs credibility once customers recognise the same style on ten other sites. More on /ki/.
Local SEO
SEO with local focus. So people searching "web designer Kirchdorf" find you, not someone in Vienna. Google Business profile, local links, regional content.
Conversion
When a visitor turns into a customer. Sent an inquiry, signed up, booked an appointment. Conversion rate = the share of visitors who do that.
Landing Page
A dedicated page with one clear goal. Not the homepage, but focused on a single offer, audience or campaign.
Lead Magnet
A free piece of content (checklist, mini-course, PDF) given away in exchange for an email address. Builds a contact list you can reach out to later.
Call-to-Action (CTA)
The prompt to act. "Book appointment", "Request quote", "Get PDF". Without a CTA, visitors leave without doing anything.
E-E-A-T
Google quality signal: Experience, Expertise, Authoritativeness, Trustworthiness. Who is behind the content, what they know, whether to trust them. Especially important for AI answers.
Funnel
The path from first touch to purchase. Awareness, interest, decision. People drop off at every stage.
Above the Fold
What is visible without scrolling. The most important zone for first attention.

Web Tech

WordPress
The most widely used content management system worldwide. Open source, runs on your server, you keep control over everything.
WooCommerce
Shop plugin for WordPress. Turns your site into an online shop. Open source, no rental model.
Headless CMS
Backend separated from frontend. Content in one system, presentation in another. Faster and more flexible, but more setup effort.
Custom Theme
A custom-built WordPress theme. No marketplace template. Leaner, faster, tailored exactly to your site.
Page Builder
A visual drag-and-drop editor added as a plugin. Convenient for layouts, but usually slow and hard to maintain.
Responsive Design
Layout adapts to screen size. Phone, tablet, desktop, every device gets a sensible version. Standard since 2015.
Core Web Vitals
Google's metrics for page performance: LCP (Largest Contentful Paint), INP (Interaction to Next Paint), CLS (Cumulative Layout Shift). They affect SEO ranking.
Schema.org / Structured Data
Machine-readable metadata in the source code (usually as JSON-LD). Tells Google and AI engines: "this is a person, this a company, this a price." Foundation for rich snippets and AI citations.
Hosting
The server your site runs on. Monthly rental. Affects speed, uptime and data protection (server location).
Domain
Your internet address (e.g. medienmacher.biz). Yearly rental. Should be registered in your name, not your web designer's.
DNS
The internet's address book. Translates "medienmacher.biz" into the server's IP number. Whoever manages DNS controls where your domain points.
Cache
A stored copy of a page. Faster because it does not get rebuilt every time. Can be annoying when changes do not show up immediately (clear cache).
CDN
Content Delivery Network. A server network that puts content closer to visitors. From Linz, the site loads from Frankfurt instead of Texas.
Backend
Everything behind the scenes. Database, logic, admin area. Visitors do not see it directly.
Frontend
What the visitor sees in the browser: HTML, CSS, JavaScript.
HTTPS / SSL
Encrypted connection between browser and server. Shown by the padlock in the address bar. Mandatory for any serious web project.
Tracking Pixel
Invisible image or script that tracks who visited your site. Meta Pixel, Google Tag. GDPR-relevant, so not without consent.
Open Graph
Meta tags that define how your page looks when shared on Facebook, LinkedIn or WhatsApp. Image, title, description.
Sitemap
A directory of all your pages as an XML file. Helps Google find everything. Lives at sitemap.xml.

Legal & Funding

GDPR / DSGVO
EU data protection regulation. Governs what you may do with visitor data. Cookie banner, privacy policy, tracking limits.
WCAG
Web Content Accessibility Guidelines. International standard for accessible web. Levels A, AA, AAA. Required EU-wide since 2025 (EAA).
EAA / BAFG
European Accessibility Act (EU level) and Accessibility Act (Austria). Makes WCAG mandatory for many B2C businesses from 28 June 2025.
KMU.DIGITAL
Austrian funding programme by BMWET and WKÖ. Funds digitalisation in SMBs, explicitly including new websites and e-commerce. Up to €6,000 per project.