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Questions. Answers.

Process

What does a project with you actually look like?

First a short call (free, 20 min), then a quote. After confirmation: briefing, moodboard, implementation in stages with feedback loops until launch. You always see where things stand.

Who owns the finished site?

You receive the project code, database and credentials. Third-party components retain their respective licences. The details are documented in the quote and terms.

How quickly can this go live?

A landing page usually takes 1 to 2 weeks, a business website 3 to 5 weeks. Projects with multiple languages, booking or a larger scope usually take 6 to 9 weeks. The proposal confirms the schedule.

Can I manage the site myself after launch?

Yes. That is exactly what the foundation is for. You get a proper handover and can maintain text, images and content yourself later on.

Do you also handle support afterwards?

If you want: yes. Updates, backups, small improvements or ads can be added later as a care plan from €99 a month. The packages page lists the terms. But only if it actually makes sense for you.

What if I'm not happy with the result?

Then we fix it. Two revision rounds are part of every package. The exact scope gets locked into your quote. And to prevent issues in the first place: moodboard and clear briefing before we start.

What if I don't have any text yet?

That is the case with many projects. We talk about your offer and your customers. I use your answers to write a first draft, which we revise together.

How much email and phone time do you need from me?

Very little. Three to four sessions across the whole project: discovery call (20 min), briefing and moodboard (45–60 min), design review (30 min), and launch walkthrough (60 min). In between, almost everything runs asynchronously via email or WhatsApp, so you can reply when it suits you. I usually reply usually within one working day.

What happens after the three-month maintenance period?

Two weeks before expiry you receive a reminder with the current state of the site, pending updates and three options: a care plan, a one-off update package or self-maintenance. Current terms are listed on the packages page. A subscription never starts on its own.

Do I need to prepare anything?

Not really. If you have photos or a logo: great. If not, we sort it out during the project. I write the copy anyway; that is part of every package.

Do you have experience with my industry?

I have built for restaurants, practices, bands, tradespeople and service providers. Industry is secondary, though. The site has to generate inquiries; that is my job.

Pricing

Do you charge ongoing fees?

The only mandatory recurring costs are external services such as domain registration and hosting. The first three months of care are included and end on their own. Ongoing support or ads are only added if you need them.

What is included in the package?

Every package includes: you only deal with me, I write the copy, two revision rounds, a site that is built cleanly for Google and loads fast, the code, database and credentials belong to you, and three months of care that end on their own. The quote lists the exact scope. I price any additional requests before implementing them.

What if my budget is smaller?

Then we start lean. A clean foundation that works and can grow later.

Tech

Do you only build with WordPress?

WordPress is my default for sites that should look strong and stay easy to maintain. I programme the look of the site (the theme) entirely myself, line by line, without a page builder. I add custom extensions on top (e.g. CALIVO for therapy practices or a reservation system for restaurants). Everything runs in your own account with the hosting provider of your choice. Nothing is off-the-shelf marketplace material.

What does the area where I maintain my content look like?

The admin area follows your workflow. Edenbridge has dedicated areas for tour dates, discography, gallery and press material. Thaihaus Som maintains dishes and notices in their own input fields. We define the sections you need before we start.

Can several people work on the site with different permissions?

Yes. If several people maintain content, we agree beforehand who may see and change what. Which areas need separation and which data requires additional encryption depends on the actual system.

Why no Elementor or page builder?

Because clean structure, speed and maintainability pay off long term. I would rather build a clear foundation than a colorful house of cards.

How do you approach SEO, meaning being found on Google and in AI search?

Technology first, then a clear page structure, links between your pages, answers that are visible on the page and finally extra details for search engines. In that order. Goal: Google can read your whole site, and AI assistants such as ChatGPT or Perplexity can place your content more easily for relevant questions. No tricks. Clean groundwork is enough.

What happens if you're unavailable?

Domain, hosting and credentials remain with you. Project code and technical specifics are documented. Another qualified person can therefore take over maintenance, although any custom project requires an initial handover and familiarisation.

What happens to my existing domain?

The domain stays yours. Depending on the situation it stays with your current provider together with your email, or we move it in a planned way. Before switching I check all settings, the security certificate, email and a way back, so the site is offline for as short a time as possible.

Do you host yourself, or do I have to handle hosting?

I don't host myself, on purpose. Hosting runs in your account at the provider of your choice (or my recommendation, usually World4you or Hetzner). That's cleaner for you: you pay directly, you cancel directly, you have direct support contact. If you want, I set everything up as a small task (SSL, backups, mail configuration). But ownership stays with you.

Glossary.

Marketing & Visibility

SEO
Search Engine Optimization. So your site ranks higher on Google & Co. Clean structure, useful content, a few technical basics.
AEO (Answer Engine Optimization)
Optimization for answer surfaces in search and AI assistants. For Google this is not separate special markup: crawlable content, clear page structure, visible answers, internal links and fitting structured data remain the base.
AI Slop
Texts or images that come straight from an AI tool without editing. Typical tells: filler intros like "In today's digital world", em-dashes instead of clear sentences, adjective triplets, empty big promises. Reads as generic and costs credibility once customers recognise the same style on ten other sites. More on /ki/.
Local SEO
SEO with local focus. So people searching "web designer Kirchdorf" find you, not someone in Vienna. Google Business profile, local links, regional content.
Conversion
When a visitor turns into a customer. Sent an inquiry, signed up, booked an appointment. Conversion rate = the share of visitors who do that.
Landing Page
A dedicated page with one clear goal. Not the homepage, but focused on a single offer, audience or campaign.
Lead Magnet
A free piece of content (checklist, mini-course, PDF) given away in exchange for an email address. Builds a contact list you can reach out to later.
Call-to-Action (CTA)
The prompt to act. "Book appointment", "Request quote", "Get PDF". Without a CTA, visitors leave without doing anything.
E-E-A-T
Google quality signal: Experience, Expertise, Authoritativeness, Trustworthiness. Who is behind the content, what they know, whether to trust them. Especially important for AI answers.
Funnel
The path from first touch to purchase. Awareness, interest, decision. People drop off at every stage.
Above the Fold
What is visible without scrolling. The most important zone for first attention.
SEA
Search Engine Advertising: paid ads in search engines. Unlike SEO, visibility normally ends when the advertising budget stops.
SERP
Search Engine Results Page: the page Google or another search engine displays after a search.
KPI
Key Performance Indicator: a metric tied to a defined goal. For a website, that could be qualified enquiries or booked appointments.
ROI
Return on Investment. It describes the financial return of an activity in relation to its cost.
B2B / B2C
B2B means business-to-business and targets organisations. B2C means business-to-consumer and targets consumers directly.

Design & Project

Briefing
The shared foundation before work starts. It records the goal, audience, content, functions, constraints and responsibilities as clearly as needed.
Moodboard
A collection of colours, type, images and design references. It aligns the visual direction before substantial time goes into detailed page designs.
Wireframe
A simplified page plan without the finished visual design. It shows where content and controls sit and how the main path through the page works.
Mockup
A largely finished visual design. It shows the intended appearance but is not automatically a working website.
Prototype
A testable early version of a product or flow. It may be clickable and helps validate interaction and assumptions before full development begins.
UX
User Experience: the overall experience of using a product. It includes clarity, orientation, ease of use and whether people can reach their goal without unnecessary obstacles.
UI
User Interface: the visible controls and presentation. It includes navigation, buttons, forms, colour, typography and states such as hover or error messages.

Web Tech

WordPress
The most widely used content management system worldwide. Open source, runs on your server, you keep control over everything.
CMS
Content Management System. It lets people manage content such as copy, images and posts without editing program code for every change. WordPress is a CMS.
API
Application Programming Interface. A defined set of rules that lets two systems exchange data or functions without exposing their internal implementation.
SaaS
Software as a Service. The application is used through a browser or the internet instead of being installed separately on every device. Hosting and billing depend on the product model.
MVP
Minimum Viable Product. A deliberately limited but usable first product version for testing the most important workflow under real conditions.
WooCommerce
Shop plugin for WordPress. Turns your site into an online shop. Open source, no rental model.
Headless CMS
Backend separated from frontend. Content in one system, presentation in another. Faster and more flexible, but more setup effort.
Custom Theme
A custom-built WordPress theme. No marketplace template. Leaner, faster, tailored exactly to your site.
Page Builder
A visual drag-and-drop editor added as a plugin. Convenient for layouts, but usually slow and hard to maintain.
Responsive Design
Layout adapts to screen size. Phone, tablet, desktop, every device gets a sensible version. Standard since 2015.
Core Web Vitals
Three user-centred metrics for loading experience, responsiveness and visual stability: LCP, INP and CLS. They help make real usability problems measurable.
LCP
Largest Contentful Paint. It measures when the largest visible image, video or text block in the initial viewport has rendered, reflecting perceived loading speed.
INP
Interaction to Next Paint. It measures how quickly a page visibly responds to clicks, taps and keyboard input during a visit.
CLS
Cumulative Layout Shift. It measures unexpected layout movement, such as copy or buttons suddenly shifting while a page loads.
FCP
First Contentful Paint. It measures when the first visible content is rendered. FCP is a useful loading metric but is not one of the three Core Web Vitals.
Schema.org / Structured Data
Machine-readable metadata in the source code (usually as JSON-LD). Tells Google and AI engines: "this is a person, this a company, this a price." Foundation for rich snippets and AI citations.
JSON-LD
A machine-readable data format commonly used for structured data. It can describe organisations, people, offers or FAQs alongside the visible content.
Hosting
The server your site runs on. Monthly rental. Affects speed, uptime and data protection (server location).
Domain
Your internet address (e.g. medienmacher.biz). Yearly rental. Should be registered in your name, not your web designer's.
DNS
The internet's address book. Translates "medienmacher.biz" into the server's IP number. Whoever manages DNS controls where your domain points.
Cache
A stored copy of a page. Faster because it does not get rebuilt every time. Can be annoying when changes do not show up immediately (clear cache).
CDN
Content Delivery Network. A server network that puts content closer to visitors. From Linz, the site loads from Frankfurt instead of Texas.
Backend
Everything behind the scenes. Database, logic, admin area. Visitors do not see it directly.
Frontend
What the visitor sees in the browser: HTML, CSS, JavaScript.
HTTPS / SSL
Encrypted connection between browser and server. Shown by the padlock in the address bar. Mandatory for any serious web project.
Tracking Pixel
Invisible image or script that tracks who visited your site. Meta Pixel, Google Tag. GDPR-relevant, so not without consent.
Open Graph
Meta tags that define how your page looks when shared on Facebook, LinkedIn or WhatsApp. Image, title, description.
Sitemap
A directory of all your pages as an XML file. Helps Google find everything. Lives at sitemap.xml.

Legal & Compliance

GDPR / DSGVO
EU data protection regulation. Governs what you may do with visitor data. Cookie banner, privacy policy, tracking limits.
WCAG
Web Content Accessibility Guidelines. This international web standard defines testable accessibility requirements at levels A, AA and AAA. The legal obligations depend on the specific service.
EAA / BAFG
European Accessibility Act (EU level) and Accessibility Act (Austria). Makes WCAG mandatory for many B2C businesses from 28 June 2025.