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THAIHAUS SOM.

Thai restaurant with loyal clientele, previously too slow online. Old site: 4-second load time, no mobile layout, menu as PDF. After relaunch: under one second, mobile-first, menu maintained by the owner directly.

Load time before

~4 s

on desktop

Load time after

< 1 s

desktop & mobile

Speed-up

4×

measurable, sustained

The starting point

SLOW, PDF MENU, NOT MOBILE-FRIENDLY.

Thaihaus Som — Thai restaurant in Upper Austria with loyal clientele — had an online bottleneck: four-second load time, menu only as PDF download, misaligned mobile layout. Exactly the points where reservations fall apart.

The solution

MOBILE-FIRST. SELF-MAINTAINABLE. UNDER ONE SECOND.

  • → Mobile-first layout: 80 % of guests come from phones, so we design there first, not last.
  • → Menu as structured HTML list instead of PDF — Google understands the dishes, allergens, prices.
  • → Content self-maintainable by the owner: new dishes, seasonal specials, photos — all in the backend like in Word.
  • → Performance budget: under one second load time as a hard limit, no image ships over 120 KB.

Tech & timeline

Stack

WordPress · Custom Theme

Project duration

4 weeks

Package reference

Growth

Ownership

100 % with client

"Brilliant work. The site turned out excellent: clear, user-friendly and professional. I can now swap photos and videos myself without any hassle. Properly done."

— Christian Dornfeld, Thaihaus Som

Sounds right?

LET’S TALK.

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