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EDENBRIDGE.

Symphonic metal from Austria, touring internationally. Before: static site, hardly any visitors, communication scattered across three platforms. After: central release hub, clear path from fan to ticket, touring archive. Maintained every three months, a step further every three months.

Traffic before

~30

visitors / day

Traffic after 18 months

6.000+

visitors / day

Growth

200×

measurable, organic

THE STARTING POINT.

Edenbridge (symphonic metal from Austria, touring internationally for over twenty years) had a classic band website: static, rarely updated, release info scattered across multiple platforms. For fans looking for a new single, a concert, or merchandise, finding information was cumbersome, and for the band, every update meant calling "the webmaster".

OWN THEME, NO PAGE BUILDER.

  • → WordPress theme coded exclusively for Edenbridge. React 18, Vite, Tailwind v4, TypeScript. Glassmorphism UI, cinematic video hero, dark mode as default. Currently theme version 3.5.1, maintained continuously.
  • → Release area: albums, singles, videos centralized, with listening samples, press text, tracklist, streaming links, all maintainable via a dedicated discography manager in the backend.
  • → Clear fan path: from discovery through listening sample and purchase/stream to merch and tour sign-up. Every node measurable.
  • → Tour archive: every concert since the band's founding documented. Valuable for Google (every concert its own URL) and for fan loyalty.

THE BACKEND.

In the WordPress admin sit twenty-six dedicated manager classes, one per discipline of the band. No generic "Posts" editor. Five dedicated sections that think the way the band does:

  • → Tour Manager: every concert as a dedicated entry with venue, date, city, ticket link. Past and upcoming shows automatically land in the right tab.
  • → Discography Manager: albums with tracklist, release date, streaming links (Spotify, Apple Music, YouTube, Bandcamp). Cover art lives in one place, gets served optimised on every page.
  • → Lyrics, Gallery, Video and Presskit managers: each its own section with drag-and-drop, sorting, tagging. Presskit builder generates band bio, photos and fact sheet as a download bundle for promoters.
  • → Hero and theme options: front-page hero, accent colour, glassmorphism strength, font sizes, all configurable in the backend, without opening a code editor.
  • → Built-in backup system with hash chain: tour list, discography, gallery can be snapshotted before any major change and rolled back precisely.

Every client gets this level of custom admin UI: a backend tailored to their daily business.

Hero of edenbridge.org: current album in focus, streaming buttons, tour slider
Live on the web edenbridge.org →

Stack

WordPress · React 18 · Vite · Tailwind v4 · TypeScript

Backend

26 custom admin managers

Theme version

3.5.1 · 2026

Ownership

100 % with the band

"We are genuinely blown away by the result ourselves. Tom reads client wishes extremely well and, on top of that, brings in a wealth of ideas you would not have thought of yourself. The complete package in terms of technical know-how, inspiration and reliability."

Sabine Edelsbacher, Edenbridge

LET’S TALK.

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