Skip to main content Skip to contact

SEO does not need secret tricks.

How a question turns into a call.

An example from the Kirchdorf district in five steps. The joinery is made up, the process is not.

  1. The question

    A woman wants to save her old wooden window. She types: “Who repairs old wooden windows near Kirchdorf?” Some ask Google, others ChatGPT or Perplexity.

  2. The search

    Search engine and AI read several pages. On the first, the service only appears in an image. On the second, two subpages list different opening hours. A machine can do little with either.

  3. Your page

    Your page says it in plain text: what you do, where, roughly at what price and when the page was last reviewed. Sentences like these can be quoted.

  4. The answer

    The AI builds its answer from sentences like these and names the source. Google lists your page as a result. None of this is guaranteed. Without those sentences it gets hard, though.

  5. The call

    She taps your number. She found you because it was written there.

The foundation is good SEO.

Google, other search engines and AI assistants such as ChatGPT work differently. The foundations are still the same: readable text, a clear structure, fitting extra details and claims that can be verified.

What I work on.

These are the four things that light up on your page in the story above.

  1. Published content

    Services, prices, responsibilities and sources need to exist as accessible text on the page. An image or hidden data set does not replace that content.

  2. Traceable structure

    Clear headings, links between your pages and a page index for search engines help Google read the site. Every page still needs its own reason to exist.

  3. Fitting extra details

    Invisible extra details for search engines (structured data) can help. They need to match the visible text and guarantee neither a highlighted result on Google nor a mention in an AI answer.

  4. Evidence and maintenance

    Authors, dates, primary sources and review dates make claims verifiable. This helps people and reduces contradictions between pages.

No guarantee of citations.

No serious provider can guarantee a citation in ChatGPT, Perplexity or Google. I can identify technical obstacles, make content clearer and publish evidence accessibly. Whether an external system uses the page is decided by its operator.

VIEW THE AUDIT